About This Project
Abdella is a new AI-powered nursing support platform, built by nurses, for nurses. I've edited videos that launched the platform in the health tech space and I'm currently developing an AI-sponsored campaign spotlighting the real healthcare challenges nurses face both at the bedside and beyond it and why the platform should be subscribed to by every nurse. Full case study coming soon.
Platform
TikTok
Role
Video Editing
Videos
3
Content Type
Short Form
The Work
01. Feature Reveal
02. User Stories
03. The Why
The Strategy Behind the Growth
GROWTH IN NUMBERS
Videos Delivered
Before
0
After
3
Content Style
Before
Basic
After
Cinematic
Audience Fit
Before
Unclear
After
Sharp
Brand Consistency
Before
Low
After
High
The goal was fast pacing, clean cuts, and a tone that speaks directly to the audience. No filler, all signal. Every edit was built to convert curiosity into action.