About This Project
Maka's Strands is a hair ponytail brand for women who want the "that girl" look without the "that girl" price tag. The objective was twofold: make the styles aspirational enough that women could picture themselves wearing one, and accessible enough to turn that fantasy into a purchase. The campaign delivered on both fronts.
Platform
TikTok
Role
Video Editing
Videos
3
Content Type
Short Form
The Work
01. Product Drop: Strands Vol. I
02. Texture Study
03. The Ritual
The Strategy Behind the Growth
GROWTH IN NUMBERS
Videos Delivered
Before
0
After
3
Avg Views Per Video
Before
N/A
After
500+
Engagement
Before
NIL
After
Engagement was high
Brand Feel
Before
Not existing
After
Soft girl aesthetic
The brief was to make the product feel aspirational and the texture feel tactile. Every edit was made to hold attention, every transition timed to the beat.