About This Project
Her Flow Care is a menstrual care brand based in Port Harcourt, Nigeria, dedicated to helping women embrace the softness of womanhood. I partnered with the brand on their launch campaign, where the brief was clear: create enough warmth for women to talk about periods without shame, and enough polish to stop the scroll, hold attention, and convert desire into purchase. The campaign delivered exactly that.
Platform
TikTok
Role
Video Editing
Videos
1
Content Type
Short Form
The Work
01. Know Your Flow
The Strategy Behind the Growth
GROWTH IN NUMBERS
Videos Delivered
Before
0
After
1
Content Tone
Before
Generic
After
Personal
Trust Signal
Before
Weak
After
Strong
Scroll Stop Rate
Before
Low
After
High
The edit had to feel like a conversation, not an ad. Warm and intimate enough to earn trust, sharp enough to hold a TikTok feed.